office coffee service barIn the past, the coffee station at a typical office consisted of regular coffee, decaf coffee, tea and maybe hot chocolate if you were lucky. There were no Interactive Cup™ Brewers 5 years ago so whatever the office manager ordered, the employees were stuck with. However, thankfully, times have changed and now employees can preapre their favorite caffiene beverage with an array of choices and choices and flavors without ever leaving the office.

With the cost of an average cup of coffee soaring at over $1.85  (just for a tall coffee at your local corporate coffee shack), having a coffee setup at the office provides another type of employee benefit much like a company cellphone. However, an old school, single coffee pot, single falvor, stale coffee staion isn’t exactly going to convience employees to stick around for a coffee break in the office. If you do the math, at $1.85 a day for an average of 20 work days a month it comes out to $37.00 a month spent on coffee which is assuming you only get a tall plain coffee once a day. Offering an alternative to the outdated coffee station can be a huge costs savings to both the employee and the employer.

As the love for coffee has evolved so has the variety of choices to add to make your cup of joe just the way you like it. The traditional coffee station at the office has transitioned in many work places to a coffee bar with endless possibilities to make your coffee or hot beverage. Now a coffee bar may not sway a new hire in choosing your company over another, but it certainly sends a message that your company cares about its employees and their happiness.

 

diverse coffee drinkers webSo you think you know your audience; the people who frequent your store every morning? Do you notice what your guests put into their cup, what they prefer? What about the ones who leave because you don’t have what they prefer? Do you understand the coffee audience you’re serving, the ones you’re missing out on and the reasons why specific “types” come into your coffee bar?

There’s a lot that goes into the process of studying your customers. And most of the time, we’re too busy switching pots, filling pots, taking orders and punching numbers to recognize the kind of guest our store brings in. It’s not a means of putting your customers in a box; there are all different shades and hues of coffee drinkers. But through the years, we’ve seen enough outstanding factors to classify a certain “type” from another “type.

 

i love coffeeOur previous blog post discussed 4 surprising health benefits of coffee consumption. The Java Geniuses are back this week to pour some more useful health information into your pot of knowledge. Here are 4 more ways coffee doubles as a mental and physical treatment for your office.

 

happy employeeIt’s easy to overlook “kitchen issues” at the office. The mugs are piling up in the sink. There are stains all over the counter. Employees roll their eyes at the k-cup selection; “oh. Breakfast Blend. Again.” And the creamer? Half and half – on a good day. But it’s hard to overlook these “minor” issues when they snowball into their potential… Your kitchen starts to smell like rotting coffee grounds. Your employees grow irritated, day after day, at the lack of variety staring back at them. They begin to lose motivation, re-enforcing to each other, in hushed whispers of resentment, this idea that you don’t care about their well-being.

 

coffee marketAs smaller coffee programs fight for their fair share of the coffee market, and larger chains sink their teeth into profit potential, we’re seeing a wave of maddening innovation sweep the country. Unique selling tactics, merchandise displays, social media integration – new approaches to capture a piece of the coffee market are popping out of the wood work on a consistent basis. It’s almost as if there is no limit to the amount of renovation, transformation and enhancement coffee bars can initiate.

 

Starbucks And Dunkin’ Deliver Coffee, But Not Coffee Service

starbucks coffeeIf you’ve been hesitant to bring in a coffee delivery service for your office or store, now is the time to reconsider. Coffee delivery services are taking the world by storm. Recently, Dunkin Donuts and Starbucks have announced their plans to start delivering our can’t-live-without morning beverage, and they’re itching to launch these sizzling services asap.