Coffee does amazing things to the work place- it triggers employees’ “on” mode, giving them the mental fuel to fly through their days. Office coffee services have become a staple because of this. Companies are realizing the major benefits of having coffee stocked in their office, at all times. So these full-service, office coffee carriers are taking a big leap in business – but many of them are overcharging their customers and under delivering on value.

 

Companies all across the country are starting to offer more incentive packages such as paying for you to take a vacation, free food, work from home hours and even longer maternity and paternity leave time.  While many of those take time to cut through the red tape, there is still one simple way to really make an impact now for your employees; an office coffee station.

 

So you think you know your audience; the people who frequent your store every morning? Do you notice what your guests put into their cup, what they prefer? What about the ones who leave because you don’t have what they prefer? Do you understand the coffee audience you’re serving, the ones you’re missing out on and the reasons why specific “types” come into your coffee bar?

There’s a lot that goes into the process of studying your customers. And most of the time, we’re too busy switching pots, filling pots, taking orders and punching numbers to recognize the kind of guest our store brings in. It’s not a means of putting your customers in a box; there are all different shades and hues of coffee drinkers. But through the years, we’ve seen enough outstanding factors to classify a certain “type” from another “type.

If we were stranded on a desert island, we know we’d survive as long as we had coffee. Sure, a tent and some water filtration would be helpful, but coffee is a must.

And we know we’re not alone. With exception of chocolate and wine, there’s nothing that inspires our creative juices and makes it worth getting out of bed like hot, delicious coffee.

Whether we’re sipping a fresh cup in the office to get our brains working or enjoying it with a slice of cheesecake as the day winds down, coffee is an integral part of our day.

Tired of eating salad? Is going to the gym the absolutely last thing you want to do after a long day of work? Is stress making it hard for you to function?

Getting healthy and keeping those New Year’s resolutions doesn’t have to be stressful. There’s one easy habit that can make a big difference in your health. And the good news is that you may already be doing it!

Harvard researchers found that people who drink a moderate amount of high quality coffee each day can see big benefits when it comes to some serious diseases.

 

Our previous blog post discussed 4 surprising health benefits of coffee consumption. The Java Geniuses are back this week to pour some more useful health information into your pot of knowledge. Here are 4 more ways coffee doubles as a mental and physical treatment for your office.

 

People rely on their coffee to kick-start the work day, but they usually settle for whatever caffeine-generating machine is closest. If they had their choice of workplace perks, surely a coffee service carrying the sweetest scents of gourmet coffee would be at the top of their list.

Take a second and ask yourself what “coffee” has in common with:

Starting your day with a cup of coffee is a no brainer…

Caffeine affects your body in amazing ways, but most noticeably, it helps you feel awake and alert. For many people, this rush makes the day possible.

As we’re sure you know, not all coffees are brewed equally. Some are strong and bold, giving you a noticeable kick, while others taste weak leaving you feeling groggy and unsatisfied.

Although nearly two-thirds of adults in America drink at least one cup a day, consumers are often drinking closer to three cups on average. Chasing a buzz with cup after cup can be very bothersome. Brewing coffee with the best caffeine content lets you drink fewer cups while still getting that great morning buzz.

Dive into our Java Genius guide to:

  • Choosing the most caffeinated beans
  • Maximizing the flavor of the brew
  • Selecting the best brewing technique

Take a second and ask yourself what “coffee” has in common with:

  • Beer
  • Wine
  • Cheese

Time’s up!  They’re all common nouns describing many variants.

Think about it.

The words “beer,” “wine,” and “cheese,” represent classes of highly unique variations.  Each of these names represents collections of variants highlighting specific characteristics and attributes enthusiasts recognize.