coffee marketAs smaller coffee programs fight for their fair share of the coffee market, and larger chains sink their teeth into profit potential, we’re seeing a wave of maddening innovation sweep the country. Unique selling tactics, merchandise displays, social media integration – new approaches to capture a piece of the coffee market are popping out of the wood work on a consistent basis. It’s almost as if there is no limit to the amount of renovation, transformation and enhancement coffee bars can initiate.

 

convenience store coffeeIn our post last week, we talked about a radical shift in the convenience store coffee market; with prices at a painful plateau, people are straying from luxury brands like Starbucks and gravitating more towards value-priced coffee chains. And while larger retailers are suffering from wide, open margins and customer losses, smaller retailers are reveling in this newly available market space.