Quality Coffee and Customer Value Makes All The Difference
Coffee is to people as gasoline is to automobiles. The fuel we use for a productive day is important to us. But for the majority of us, coffee isn’t just a means to an end. We love coffee, and we know the difference between your run-of-the-mill brew and the “good stuff.”
As consumers, we’ve become more and more picky about the coffee we drink. The majority of us are only willing to drink a high-quality brew, and want a number of options beyond black coffee.
So what does this mean for the companies selling the coffee?
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In the movie “Contagion,” a deadly virus starts to kill off the human race. The virus is ultimately traced back to a restaurant, where the head chef greets a guest without washing his hands. Just before, those hands had been handling a dead pig. That pig was carrying the virus.
Coffee does amazing things to the work place- it triggers employees’ “on” mode, giving them the mental fuel to fly through their days.
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The link between coffee and high energy is obvious; as caffeine seeps into the wirings of our mind and body, increasing heart rate and stimulating the nervous system, those quintessential, caffeinated bursts of energy are undeniable – and rather exciting! You go from trudging and whining to dancing and laughing. From hazy to laser-focused. From a zombie to a mad scientist. And while there is a much more complicated process going on in your brain, the simple explanation seems to be:
Most of us are familiar with Colombia as the “home” of
For almost a century, coffee enthusiasts have come to know and love the French press. However, this method of brewing should be weighed carefully.
Have we lost our java way?
When was the last time your company smelled like team spirit – employees surging with synergy, workflow streaming steady, and productivity flying high? If that’s been an all too rare occurrence in your office, something is standing in the way of this workplace euphoria – and it could be your coffee station.
People rely on their coffee to kick-start the work day, but they usually settle for whatever caffeine-generating machine is closest. If they had their choice of workplace perks, surely a coffee service carrying the sweetest scents of gourmet coffee would be at the top of their list.