quality coffeeCoffee is to people as gasoline is to automobiles. The fuel we use for a productive day is important to us. But for the majority of us, coffee isn’t just a means to an end. We love coffee, and we know the difference between your run-of-the-mill brew and the “good stuff.”

As consumers, we’ve become more and more picky about the coffee we drink. The majority of us are only willing to drink a high-quality brew, and want a number of options beyond black coffee.

So what does this mean for the companies selling the coffee?

 

Without water cooler filtration

You are exposed to life threatening toxins

sanitization1In the movie “Contagion,” a deadly virus starts to kill off the human race. The virus is ultimately traced back to a restaurant, where the head chef greets a guest without washing his hands. Just before, those hands had been handling a dead pig. That pig was carrying the virus.

 

coffee profitCoffee does amazing things to the work place- it triggers employees’ “on” mode, giving them the mental fuel to fly through their days. Office coffee services have become a staple because of this. Companies are realizing the major benefits of having coffee stocked in their office, at all times. So these full-service, office coffee carriers are taking a big leap in business – but many of them are overcharging their customers and under delivering on value.

 

happy coffeeThe link between coffee and high energy is obvious; as caffeine seeps into the wirings of our mind and body, increasing heart rate and stimulating the nervous system, those quintessential, caffeinated bursts of energy are undeniable – and rather exciting! You go from trudging and whining to dancing and laughing. From hazy to laser-focused. From a zombie to a mad scientist. And while there is a much more complicated process going on in your brain, the simple explanation seems to be: coffee makes us happy.

 

coffee beans from around the worldMost of us are familiar with Colombia as the “home” of coffee flavors, but the multifaceted and expansive coffee culture we know today has many homes. There are so many other parts of the world that have chipped into the growth of coffee. In fact, it’s safe to say that every country has contributed a piece of their local flavor and history into the coffee empire we know and love today.

 

coffee yawn officeHave we lost our java way?

With coffee prices on the rise, it’s no wonder that Americans are turning to cheaper brands to satisfy their morning buzz. Luxury taste and gourmet flavor has slipped the the wayside as our survival instincts kick in, and our wallets want nothing more than to grab whatever does the least amount of damage. Value coffee is and has been on the rise for quite some time. With the drought in Brazil hindering crops, chains like McDonalds and Dunkin Donuts, and many convenience stores as well, have been gaining in popularity. Does that mean your team also has to settle for fast food coffee?

 

i love office coffeePeople rely on their coffee to kick-start the work day, but they usually settle for whatever caffeine-generating machine is closest. If they had their choice of workplace perks, surely a coffee service carrying the sweetest scents of gourmet coffee would be at the top of their list.