Have you ever wondered what it would be like to drink coffee in space? What about sit in a Wes Anderson wonderland, complete with vintage pinball machines, while sipping on your morning mocha? With the most recent breakthroughs in the coffee industry, from farming and roasting, to production and culture, we’re creating, drinking and enjoying our java in ways we never thought possible.
So you think you know your audience; the people who frequent your store every morning? Do you notice what your guests put into their cup, what they prefer? What about the ones who leave because you don’t have what they prefer? Do you understand the coffee audience you’re serving, the ones you’re missing out on and the reasons why specific “types” come into your coffee bar?
There’s a lot that goes into the process of studying your customers. And most of the time, we’re too busy switching pots, filling pots, taking orders and punching numbers to recognize the kind of guest our store brings in. It’s not a means of putting your customers in a box; there are all different shades and hues of coffee drinkers. But through the years, we’ve seen enough outstanding factors to classify a certain “type” from another “type.
Our previous blog post discussed 4 surprising health benefits of coffee consumption. The Java Geniuses are back this week to pour some more useful health information into your pot of knowledge. Here are 4 more ways coffee doubles as a mental and physical treatment for your office.
It’s easy to overlook “kitchen issues” at the office. The mugs are piling up in the sink. There are stains all over the counter. Employees roll their eyes at the k-cup selection; “oh. Breakfast Blend. Again.” And the creamer? Half and half – on a good day. But it’s hard to overlook these “minor” issues when they snowball into their potential… Your kitchen starts to smell like rotting coffee grounds. Your employees grow irritated, day after day, at the lack of variety staring back at them. They begin to lose motivation, re-enforcing to each other, in hushed whispers of resentment, this idea that you don’t care about their well-being.
As smaller coffee programs fight for their fair share of the coffee market, and larger chains sink their teeth into profit potential, we’re seeing a wave of maddening innovation sweep the country. Unique selling tactics, merchandise displays, social media integration – new approaches to capture a piece of the coffee market are popping out of the wood work on a consistent basis. It’s almost as if there is no limit to the amount of renovation, transformation and enhancement coffee bars can initiate.
Whether you have an office of three people or 30, a single-serve coffee brewer can transform your office coffee experience. Keep everyone happy with a wide variety of coffee, tea and hot chocolate options. Investing in a single-serve brewer improves employee satisfaction and boosts collaboration.
Learn more about the other benefits single-serve coffee brewers provide:
The Millennials – or Generation Y, or those born between the 1980’s and 2000’s – are certainly making a name for themselves. Slammed early on with titles of “lazy” and “naive,” these futuristic thinkers have more recently turned the world upside down with their innovative insights and unparalleled tech skills.
Breaking news: dark roast coffee affects shape of fingers
Headlines like these sometimes amuse you, but, as a provider of coffee services, they also scare you. Your business serves hundreds of coffee drinkers every day. When they see a news headline about coffee, whether its legitimate fact or media fabrication, they want answers. It’s your job, as a company who provides a coffee service, to give those answers. If you can’t, you look unprofessional, and your customers soon flock to a differentcoffee watering hole.
Customer service is important to you. You want to be able to answer all customer concerns, but cracking coffee myths isn’t exactly your specialty. It requires some high-energy brain cells and expert knowledge. Let our Java Geniuses help you out.
Below are some highly debated caffeine-related news reports, our genius take on them – and the cold, hard proof to back it up.
Coffee, along with most other caffeinated drinks, does not disrupt your body’s natural balance of fluids, despite popular belief.
Caffeine is a diuretic, (it promotes urination) which leads people to believe it aids in dehydration. But don’t forget: half your coffee is water. Black coffee is made up of 95% water. With an h20 concentration that high, coffee is incapable of dehydrating. It actually does the opposite. Don’t believe us?
Coffee does amazing things to the work place- it triggers employees’ “on” mode, giving them the mental fuel to fly through their days. Office coffee services have become a staple because of this. Companies are realizing the major benefits of having coffee stocked in their office, at all times. So these full-service, office coffee carriers are taking a big leap in business – but many of them are overcharging their customers and under delivering on value.
People rely on their coffee to kick-start the work day, but they usually settle for whatever caffeine-generating machine is closest. If they had their choice of workplace perks, surely a coffee service carrying the sweetest scents of gourmet coffee would be at the top of their list.
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