Coffee does amazing things to the work place- it triggers employees’ “on” mode, giving them the mental fuel to fly through their days. Office coffee services have become a staple because of this. Companies are realizing the major benefits of having coffee stocked in their office, at all times. So these full-service, office coffee carriers are taking a big leap in business – but many of them are overcharging their customers and under delivering on value.

 

Companies all across the country are starting to offer more incentive packages such as paying for you to take a vacation, free food, work from home hours and even longer maternity and paternity leave time.  While many of those take time to cut through the red tape, there is still one simple way to really make an impact now for your employees; an office coffee station.

 

So you think you know your audience; the people who frequent your store every morning? Do you notice what your guests put into their cup, what they prefer? What about the ones who leave because you don’t have what they prefer? Do you understand the coffee audience you’re serving, the ones you’re missing out on and the reasons why specific “types” come into your coffee bar?

There’s a lot that goes into the process of studying your customers. And most of the time, we’re too busy switching pots, filling pots, taking orders and punching numbers to recognize the kind of guest our store brings in. It’s not a means of putting your customers in a box; there are all different shades and hues of coffee drinkers. But through the years, we’ve seen enough outstanding factors to classify a certain “type” from another “type.

If we were stranded on a desert island, we know we’d survive as long as we had coffee. Sure, a tent and some water filtration would be helpful, but coffee is a must.

And we know we’re not alone. With exception of chocolate and wine, there’s nothing that inspires our creative juices and makes it worth getting out of bed like hot, delicious coffee.

Whether we’re sipping a fresh cup in the office to get our brains working or enjoying it with a slice of cheesecake as the day winds down, coffee is an integral part of our day.

 

Our previous blog post discussed 4 surprising health benefits of coffee consumption. The Java Geniuses are back this week to pour some more useful health information into your pot of knowledge. Here are 4 more ways coffee doubles as a mental and physical treatment for your office.

 

People rely on their coffee to kick-start the work day, but they usually settle for whatever caffeine-generating machine is closest. If they had their choice of workplace perks, surely a coffee service carrying the sweetest scents of gourmet coffee would be at the top of their list.

 

Last week, our Java Geniuses presented you with a slew of common coffee misconceptions. How do these myths impact your coffee service? Well, if your years in the customer service industry have taught you anything, it’s that a well-angled news story makes for a relentless riot of inquisitive customers.

It is a responsibility you inherit with business management – explaining any rumors that arise regarding your product. This assures the safety and satisfaction of all your customers.

So, with that being said, here are two more common coffee myths that, we believe, require proper clarification from a professional brewer.

The Darker The Roast, The Stronger The Coffee

If you have a sign by your dark roast coffee that claims “stronger caffeine content,” take it down. It is a common misconception that gourmet coffee roasted to a darker degree is stronger, and therefore contains higher caffeine content. In fact, dark roast coffee contains less caffeine than lighter roasts – the roasting process burns off beans’ original caffeine content.

Breaking news: dark roast coffee affects shape of fingers

Headlines like these sometimes amuse you, but, as a provider of coffee services, they also scare you. Your business serves hundreds of coffee drinkers every day. When they see a news headline about coffee, whether its legitimate fact or media fabrication, they want answers. It’s your job, as a company who provides a coffee service, to give those answers. If you can’t, you look unprofessional, and your customers soon flock to a differentcoffee watering hole.

Customer service is important to you. You want to be able to answer all customer concerns, but cracking coffee myths isn’t exactly your specialty. It requires some high-energy brain cells and expert knowledge. Let our Java Geniuses help you out.

Below are some highly debated caffeine-related news reports, our genius take on them – and the cold, hard proof to back it up.

Coffee Dehydrates You

Coffee, along with most other caffeinated drinks, does not disrupt your body’s natural balance of fluids, despite popular belief.

Caffeine is a diuretic, (it promotes urination) which leads people to believe it aids in dehydration. But don’t forget: half your coffee is water. Black coffee is made up of 95% water. With an h20 concentration that high, coffee is incapable of dehydrating. It actually does the opposite. Don’t believe us?