Finding ways to increase convenience store coffee sales can be tough when you feel that you’ve exhausted the standard methods of bringing in business. Discounts, special promotions, and loyalty perks can only take your business so far. Here are some tips that shift the sales focus and responsibility to your actual brick and mortar store, that will not only entice new customers but also encourage repeat customers to come back often

  1. Coffee should always be fresh

 

In our post last week, we talked about a radical shift in the convenience store coffee market; with prices at a painful plateau, people are straying from luxury brands like Starbucks and gravitating more towards value-priced coffee chains. And while larger retailers are suffering from wide, open margins and customer losses, smaller retailers are reveling in this newly available market space.