coffee companies

Quality Express Coffee / coffee companies (Page 2)

 

The link between coffee and high energy is obvious; as caffeine seeps into the wirings of our mind and body, increasing heart rate and stimulating the nervous system, those quintessential, caffeinated bursts of energy are undeniable – and rather exciting! You go from trudging and whining to dancing and laughing. From hazy to laser-focused. From a zombie to a mad scientist. And while there is a much more complicated process going on in your brain, the simple explanation seems to be: coffee makes us happy.

 

Coffee does amazing things to the work place- it triggers employees’ “on” mode, giving them the mental fuel to fly through their days. Office coffee services have become a staple because of this. Companies are realizing the major benefits of having coffee stocked in their office, at all times. So these full-service, office coffee carriers are taking a big leap in business – but many of them are overcharging their customers and under delivering on value.

 

So you think you know your audience; the people who frequent your store every morning? Do you notice what your guests put into their cup, what they prefer? What about the ones who leave because you don’t have what they prefer? Do you understand the coffee audience you’re serving, the ones you’re missing out on and the reasons why specific “types” come into your coffee bar?

There’s a lot that goes into the process of studying your customers. And most of the time, we’re too busy switching pots, filling pots, taking orders and punching numbers to recognize the kind of guest our store brings in. It’s not a means of putting your customers in a box; there are all different shades and hues of coffee drinkers. But through the years, we’ve seen enough outstanding factors to classify a certain “type” from another “type.

 

Our previous blog post discussed 4 surprising health benefits of coffee consumption. The Java Geniuses are back this week to pour some more useful health information into your pot of knowledge. Here are 4 more ways coffee doubles as a mental and physical treatment for your office.

 

People rely on their coffee to kick-start the work day, but they usually settle for whatever caffeine-generating machine is closest. If they had their choice of workplace perks, surely a coffee service carrying the sweetest scents of gourmet coffee would be at the top of their list.

 

Last week, our Java Geniuses presented you with a slew of common coffee misconceptions. How do these myths impact your coffee service? Well, if your years in the customer service industry have taught you anything, it’s that a well-angled news story makes for a relentless riot of inquisitive customers.

It is a responsibility you inherit with business management – explaining any rumors that arise regarding your product. This assures the safety and satisfaction of all your customers.

So, with that being said, here are two more common coffee myths that, we believe, require proper clarification from a professional brewer.

The Darker The Roast, The Stronger The Coffee

If you have a sign by your dark roast coffee that claims “stronger caffeine content,” take it down. It is a common misconception that gourmet coffee roasted to a darker degree is stronger, and therefore contains higher caffeine content. In fact, dark roast coffee contains less caffeine than lighter roasts – the roasting process burns off beans’ original caffeine content.