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Are You Paying Too Much For Your Office Coffee Service?
Coffee does amazing things to the work place- it triggers employees’ “on” mode, giving them the mental fuel to fly through their days. Office coffee services have become a staple because of this. Companies are realizing the major benefits of having coffee stocked in their office, at all times. So these full-service, office coffee carriers are taking a big leap in business – but many of them are overcharging their customers and under delivering on value.
The link between coffee and high energy is obvious; as caffeine seeps into the wirings of our mind and body, increasing heart rate and stimulating the nervous system, those quintessential, caffeinated bursts of energy are undeniable – and rather exciting! You go from trudging and whining to dancing and laughing. From hazy to laser-focused. From a zombie to a mad scientist. And while there is a much more complicated process going on in your brain, the simple explanation seems to be: 
Have we lost our java way?
People rely on their coffee to kick-start the work day, but they usually settle for whatever caffeine-generating machine is closest. If they had their choice of workplace perks, surely a coffee service carrying the sweetest scents of gourmet coffee would be at the top of their list.
It’s easy to overlook 
As smaller coffee programs fight for their fair share of the coffee market, and larger chains sink their teeth into profit potential, we’re seeing a wave of maddening innovation sweep the country. Unique selling tactics, merchandise displays, social media integration – new approaches to capture a piece of the coffee market are popping out of the wood work on a consistent basis. It’s almost as if there is