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Coffee Bars And Their Variety Of Customer Blends
So you think you know your audience; the people who frequent your store every morning? Do you notice what your guests put into their cup, what they prefer? What about the ones who leave because you don’t have what they prefer? Do you understand the coffee audience you’re serving, the ones you’re missing out on and the reasons why specific “types” come into your coffee bar?
There’s a lot that goes into the process of studying your customers. And most of the time, we’re too busy switching pots, filling pots, taking orders and punching numbers to recognize the kind of guest our store brings in. It’s not a means of putting your customers in a box; there are all different shades and hues of coffee drinkers. But through the years, we’ve seen enough outstanding factors to classify a certain “type” from another “type.
Do you know the real difference between gourmet coffee and your average cup of joe? It’s more than just a matter of taste. Here’s a hint: it’s the difference between an energized office and an unproductive workforce.
Do you simply “rise and shine,” or are you like most of us? – You rise, get your 
Have we lost our java way?
Companies all across the country are starting to offer more incentive packages such as paying for you to take a vacation, free food, work from home hours and even longer maternity and paternity leave time. While many of those take time to cut through the red tape, there is still one simple way to really make an impact now for your employees; an 
Roasting Coffee for Perfect Flavor
The link between coffee and high energy is obvious; as caffeine seeps into the wirings of our mind and body, increasing heart rate and stimulating the nervous system, those quintessential, caffeinated bursts of energy are undeniable – and rather exciting! You go from trudging and whining to dancing and laughing. From hazy to laser-focused. From a zombie to a mad scientist. And while there is a much more complicated process going on in your brain, the simple explanation seems to be: 
