starbucks Tag

Quality Express Coffee / Posts tagged "starbucks"

national coffee dayAs September draws to a close and the fall weather sets in, we at Quality Express Coffee are celebrating our favorite day of the year: National Coffee Day.

When is National Coffee Day?

While many countries around the world recognized this holiday, the United States and 20 other countries recognize September 29th as our blessed day.

Although our Java Genius’ spend most of their time in the lab, working tirelessly on bold new blends to keep the world buzzing, one or two of our Genius’ love history.  What better time to discuss the story of our favorite caffeinated beverage than the day dedicated to coffee?

There are so many things to consider before hiring a coffee service these days: Are their prices reasonable? Can I trust them? Will they deliver decent service? The competition is fierce, and everyone is trying to get into your wallet. Few are trying to make a home in your heart, earn your trust and deliver the quality of service they promised over the phone.

In the coffee industry, it’s sometimes difficult to judge a “good” service from a “bad” service. After all, most customers just want their beverage bar stocked and their machines running smoothly. But there are a lot of other factors that determine good from bad. For example, is the delivery on time? Did they note your current and future inventory needs? Are they considerate to your staff?

 

coffee yawn officeHave we lost our java way?

With coffee prices on the rise, it’s no wonder that Americans are turning to cheaper brands to satisfy their morning buzz. Luxury taste and gourmet flavor has slipped the the wayside as our survival instincts kick in, and our wallets want nothing more than to grab whatever does the least amount of damage. Value coffee is and has been on the rise for quite some time. With the drought in Brazil hindering crops, chains like McDonalds and Dunkin Donuts, and many convenience stores as well, have been gaining in popularity. Does that mean your team also has to settle for fast food coffee?

 

happy coffeeThe link between coffee and high energy is obvious; as caffeine seeps into the wirings of our mind and body, increasing heart rate and stimulating the nervous system, those quintessential, caffeinated bursts of energy are undeniable – and rather exciting! You go from trudging and whining to dancing and laughing. From hazy to laser-focused. From a zombie to a mad scientist. And while there is a much more complicated process going on in your brain, the simple explanation seems to be: coffee makes us happy.

 

diverse coffee drinkers webSo you think you know your audience; the people who frequent your store every morning? Do you notice what your guests put into their cup, what they prefer? What about the ones who leave because you don’t have what they prefer? Do you understand the coffee audience you’re serving, the ones you’re missing out on and the reasons why specific “types” come into your coffee bar?

There’s a lot that goes into the process of studying your customers. And most of the time, we’re too busy switching pots, filling pots, taking orders and punching numbers to recognize the kind of guest our store brings in. It’s not a means of putting your customers in a box; there are all different shades and hues of coffee drinkers. But through the years, we’ve seen enough outstanding factors to classify a certain “type” from another “type.