Companies all across the country are starting to offer more incentive packages such as paying for you to take a vacation, free food, work from home hours and even longer maternity and paternity leave time.  While many of those take time to cut through the red tape, there is still one simple way to really make an impact now for your employees; an office coffee station.

 

So you think you know your audience; the people who frequent your store every morning? Do you notice what your guests put into their cup, what they prefer? What about the ones who leave because you don’t have what they prefer? Do you understand the coffee audience you’re serving, the ones you’re missing out on and the reasons why specific “types” come into your coffee bar?

There’s a lot that goes into the process of studying your customers. And most of the time, we’re too busy switching pots, filling pots, taking orders and punching numbers to recognize the kind of guest our store brings in. It’s not a means of putting your customers in a box; there are all different shades and hues of coffee drinkers. But through the years, we’ve seen enough outstanding factors to classify a certain “type” from another “type.

 

Our previous blog post discussed 4 surprising health benefits of coffee consumption. The Java Geniuses are back this week to pour some more useful health information into your pot of knowledge. Here are 4 more ways coffee doubles as a mental and physical treatment for your office.

 

People rely on their coffee to kick-start the work day, but they usually settle for whatever caffeine-generating machine is closest. If they had their choice of workplace perks, surely a coffee service carrying the sweetest scents of gourmet coffee would be at the top of their list.