Take a second and ask yourself what “coffee” has in common with:

Starting your day with a cup of coffee is a no brainer…

Caffeine affects your body in amazing ways, but most noticeably, it helps you feel awake and alert. For many people, this rush makes the day possible.

As we’re sure you know, not all coffees are brewed equally. Some are strong and bold, giving you a noticeable kick, while others taste weak leaving you feeling groggy and unsatisfied.

Although nearly two-thirds of adults in America drink at least one cup a day, consumers are often drinking closer to three cups on average. Chasing a buzz with cup after cup can be very bothersome. Brewing coffee with the best caffeine content lets you drink fewer cups while still getting that great morning buzz.

Dive into our Java Genius guide to:

  • Choosing the most caffeinated beans
  • Maximizing the flavor of the brew
  • Selecting the best brewing technique

Take a second and ask yourself what “coffee” has in common with:

  • Beer
  • Wine
  • Cheese

Time’s up!  They’re all common nouns describing many variants.

Think about it.

The words “beer,” “wine,” and “cheese,” represent classes of highly unique variations.  Each of these names represents collections of variants highlighting specific characteristics and attributes enthusiasts recognize.

Coffee is to people as gasoline is to automobiles. The fuel we use for a productive day is important to us. But for the majority of us, coffee isn’t just a means to an end. We love coffee, and we know the difference between your run-of-the-mill brew and the “good stuff.”

As consumers, we’ve become more and more picky about the coffee we drink. The majority of us are only willing to drink a high-quality brew, and want a number of options beyond black coffee.

So what does this mean for the companies selling the coffee?

 

Last week, our Java Geniuses presented you with a slew of common coffee misconceptions. How do these myths impact your coffee service? Well, if your years in the customer service industry have taught you anything, it’s that a well-angled news story makes for a relentless riot of inquisitive customers.

It is a responsibility you inherit with business management – explaining any rumors that arise regarding your product. This assures the safety and satisfaction of all your customers.

So, with that being said, here are two more common coffee myths that, we believe, require proper clarification from a professional brewer.

The Darker The Roast, The Stronger The Coffee

If you have a sign by your dark roast coffee that claims “stronger caffeine content,” take it down. It is a common misconception that gourmet coffee roasted to a darker degree is stronger, and therefore contains higher caffeine content. In fact, dark roast coffee contains less caffeine than lighter roasts – the roasting process burns off beans’ original caffeine content.