Last week, our Java Geniuses presented you with a slew of common coffee misconceptions. How do these myths impact your coffee service? Well, if your years in the customer service industry have taught you anything, it’s that a well-angled news story makes for a relentless riot of inquisitive customers.

It is a responsibility you inherit with business management – explaining any rumors that arise regarding your product. This assures the safety and satisfaction of all your customers.

So, with that being said, here are two more common coffee myths that, we believe, require proper clarification from a professional brewer.

The Darker The Roast, The Stronger The Coffee

If you have a sign by your dark roast coffee that claims “stronger caffeine content,” take it down. It is a common misconception that gourmet coffee roasted to a darker degree is stronger, and therefore contains higher caffeine content. In fact, dark roast coffee contains less caffeine than lighter roasts – the roasting process burns off beans’ original caffeine content.